https://lilybussel.com Lily Bussel Thu, 24 Sep 2026 03:35:11 +0000 https://lilybussel.com en https://lilybussel.com/Home Thu, 09 Nov 2017 15:41:29 +0000 Lily Bussel https://lilybussel.com/Home https://lilybussel.com/Google-Health Thu, 24 Sep 2026 03:35:11 +0000 Lily Bussel https://lilybussel.com/Google-Health Google HealthAs CDs, my partner and I led the launch of Google Health’s organic social channels. From developing a TOV to producing bespoke creative to capturing content at the celeb-studded launch event (👀 Stephen Curry) we introduced 680k followers to a new way to move. https://lilybussel.com/GE-Unseen-Stars Fri, 03 Nov 2017 17:47:22 +0000 Lily Bussel https://lilybussel.com/GE-Unseen-Stars GE - Unseen Stars Press Ad Age Bizwomen The Cut Forbes I Forbes II Gothamist MashableMy Modern Met Nylon Out Page Six Teen Vogue Time Out https://lilybussel.com/GE-Meet-Sarah Tue, 09 Aug 2016 15:35:30 +0000 Lily Bussel https://lilybussel.com/GE-Meet-Sarah GE - Meet Sarah A campaign to introduce GE's industrial side. These spots ran during the Olympics. https://lilybussel.com/Spotify Tue, 31 Oct 2017 16:16:41 +0000 Lily Bussel https://lilybussel.com/Spotify Spotify&nbsp;was launching their Time Capsule playlist to take listeners back. Wayyyy back. <img width="1200" height="630" width_o="1200" height_o="630" data-src="https://freight.cargo.site/t/original/i/f1d86b44d20507c45ddfacf1862bf918943cc2338df8c11db0a9e238d3568449/V1.png" data-mid="167671208" border="0" src="https://freight.cargo.site/w/1000/i/f1d86b44d20507c45ddfacf1862bf918943cc2338df8c11db0a9e238d3568449/V1.png" /> <img width="1200" height="630" width_o="1200" height_o="630" data-src="https://freight.cargo.site/t/original/i/0c67b4e2afe084a4133faaf77c702941e32d2205375b44e40d99a284947d0e56/V3.png" data-mid="167671228" border="0" src="https://freight.cargo.site/w/1000/i/0c67b4e2afe084a4133faaf77c702941e32d2205375b44e40d99a284947d0e56/V3.png" /> <img width="1200" height="630" width_o="1200" height_o="630" data-src="https://freight.cargo.site/t/original/i/1b424268771ca785865f78106d62e8656aad375da16d3bd8a525b72ede9263f4/V2.png" data-mid="167671194" border="0" src="https://freight.cargo.site/w/1000/i/1b424268771ca785865f78106d62e8656aad375da16d3bd8a525b72ede9263f4/V2.png" /> Remember in 2020 when sports were cancelled? Spotify launched a playlist for die-hard fans who were having a rough go of it. <img width="1920" height="1221" width_o="1920" height_o="1221" data-src="https://freight.cargo.site/t/original/i/5146093dc84315784986aeb899bbc966c13b161dd1b1d769220c3653f2b78511/DailySports_PRHeader_StaticV2.png" data-mid="167671314" border="0" src="https://freight.cargo.site/w/1000/i/5146093dc84315784986aeb899bbc966c13b161dd1b1d769220c3653f2b78511/DailySports_PRHeader_StaticV2.png" /> <img width="270" height="270" width_o="270" height_o="270" data-src="https://freight.cargo.site/t/original/i/c5ddb11c591863fc8927aed2e2275e710b21cf41366b9fe1dae552060787ae37/Daily_Sports_focused_1x1_combined_v2.gif" data-mid="167671305" border="0" src="https://freight.cargo.site/w/270/i/c5ddb11c591863fc8927aed2e2275e710b21cf41366b9fe1dae552060787ae37/Daily_Sports_focused_1x1_combined_v2.gif" /> <img width="270" height="480" width_o="270" height_o="480" data-src="https://freight.cargo.site/t/original/i/433fb9919e5059f79e2cc152b6f6d08f492d9fc37ed528fb88aa8473dc5ad066/SpotifyDailySports_9x16_15sec_v02.gif" data-mid="167671576" border="0" src="https://freight.cargo.site/w/270/i/433fb9919e5059f79e2cc152b6f6d08f492d9fc37ed528fb88aa8473dc5ad066/SpotifyDailySports_9x16_15sec_v02.gif" /> https://lilybussel.com/Affirm-No-Gotchas Fri, 20 Nov 2020 02:49:57 +0000 Lily Bussel https://lilybussel.com/Affirm-No-Gotchas Affirm - No Gotchas Everyone hates gotchas. Luckily, Affirm doesn’t have any. We teamed up with Keke Palmer for Affirm’s holiday campaign and took a stand against sneaky fine print.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; https://lilybussel.com/Waze-Google-lululemon-GE-IBM-AI Tue, 17 Oct 2023 03:30:12 +0000 Lily Bussel https://lilybussel.com/Waze-Google-lululemon-GE-IBM-AI Waze - Evergreen Waze is a navigation app that was struggling to find its voice on social. My partner and I worked on their X (née Twitter) content for a year, helping define the brand on the platform. <img width="2120" height="1100" width_o="2120" height_o="1100" data-src="https://freight.cargo.site/t/original/i/3f2d95e6389580e7e1038ea9d9db66e33f7760ff1097cf1a592661cf6d426ca7/waze-final.png" data-mid="205882005" border="0" src="https://freight.cargo.site/w/1000/i/3f2d95e6389580e7e1038ea9d9db66e33f7760ff1097cf1a592661cf6d426ca7/waze-final.png" /> lululemon - Blissfeel Traillululemon’s new trail running shoe Blissfeel Trail is designed to take women further. Camille Herron is the youngest woman to log 100K lifetime miles. We teamed up with Camille in her Blissfeel Trail shoes, and created a short digital film to show how she can (and is) going farther than anyone. Blissfeel Trail’s design was inspired by the runner’s high that comes with going further in nature. We tapped into a TikTok Photoshop trend and emulated the feeling of this high to bring these colorways to life. GE - Splitscreen Lens GE had recently announced its decision to become a digital AND industrial company. Because GE is constantly at the forefront of cutting edge technology, we needed to do something equally innovative. So we created the first splitscreen Snapchat lens to introduce people to the new GE. IBM - watsonx your work IBM’s AI for business platform watsonx helps empower people to be more productive at work. We created a social-first campaign that showed just how watsonx unlocks this productivity, using platforms and interfaces our target audience knew oh so well. https://lilybussel.com/GE-Appliances-The-Nightshift Thu, 22 Oct 2015 18:14:44 +0000 Lily Bussel https://lilybussel.com/GE-Appliances-The-Nightshift GE Appliances - The Nightshift Our American Kitchen is a branded content series for GE Appliances documenting stories of families in the kitchen. We took a new approach and found a different kind of family. One that's awake at all hours of the night. https://lilybussel.com/Belvedere-James-Bond Fri, 07 Aug 2015 23:51:53 +0000 Lily Bussel https://lilybussel.com/Belvedere-James-Bond Belvedere - James Bond <img width="1275" height="1650" width_o="1275" height_o="1650" data-src="https://freight.cargo.site/t/original/i/b17b3d6edac85143bbdad8d7e9b998c7147834e63b09d48d337115ee6d2f0615/final-prints_ED.jpg" data-mid="6410155" border="0" src="https://freight.cargo.site/w/1000/i/b17b3d6edac85143bbdad8d7e9b998c7147834e63b09d48d337115ee6d2f0615/final-prints_ED.jpg" /> <img width="1275" height="1650" width_o="1275" height_o="1650" data-src="https://freight.cargo.site/t/original/i/6d119b9468787f1effc07cb16bc984164a1f1893f622f7c683e2e93a1159c3c1/final-prints2_ED.jpg" data-mid="6410160" border="0" src="https://freight.cargo.site/w/1000/i/6d119b9468787f1effc07cb16bc984164a1f1893f622f7c683e2e93a1159c3c1/final-prints2_ED.jpg" /> <img width="1275" height="1650" width_o="1275" height_o="1650" data-src="https://freight.cargo.site/t/original/i/fa71b9b34a05dafcd63dfae96847aaaa1b6d0bd4252b7516f2c7ea9d7fe36066/final-prints3_ED.jpg" data-mid="6410161" border="0" src="https://freight.cargo.site/w/1000/i/fa71b9b34a05dafcd63dfae96847aaaa1b6d0bd4252b7516f2c7ea9d7fe36066/final-prints3_ED.jpg" /> <img width="1275" height="1650" width_o="1275" height_o="1650" data-src="https://freight.cargo.site/t/original/i/7e178eced360ec51e044648225e455a99c3ffcc9343d59733a5a9285ad0aa1f5/final-prints4_ED.jpg" data-mid="6410163" border="0" src="https://freight.cargo.site/w/1000/i/7e178eced360ec51e044648225e455a99c3ffcc9343d59733a5a9285ad0aa1f5/final-prints4_ED.jpg" /> <img width="1275" height="1650" width_o="1275" height_o="1650" data-src="https://freight.cargo.site/t/original/i/860e49c74f745f2c53fa0250b3fad38c0c30c3c9d663e6798dcc6af1548ad92e/final-prints5_ED.jpg" data-mid="6410166" border="0" src="https://freight.cargo.site/w/1000/i/860e49c74f745f2c53fa0250b3fad38c0c30c3c9d663e6798dcc6af1548ad92e/final-prints5_ED.jpg" /> https://lilybussel.com/Print Fri, 07 Aug 2015 19:51:40 +0000 Lily Bussel https://lilybussel.com/Print Johnson &amp; Johnson - Play On<img width="5000" height="1653" width_o="5000" height_o="1653" data-src="https://freight.cargo.site/t/original/i/6aaed834abfdeec85155d5d99b52eec3ebc43d7f66d4b1e13d9497b443724b4b/kitchen_o.jpg" data-mid="194046125" border="0" src="https://freight.cargo.site/w/1000/i/6aaed834abfdeec85155d5d99b52eec3ebc43d7f66d4b1e13d9497b443724b4b/kitchen_o.jpg" /><img width="5000" height="1653" width_o="5000" height_o="1653" data-src="https://freight.cargo.site/t/original/i/012ae8081078717266b4d3f7ab4eccff7de72f8a7159f46303754f28e1e2369d/halloween_o.jpg" data-mid="194046151" border="0" src="https://freight.cargo.site/w/1000/i/012ae8081078717266b4d3f7ab4eccff7de72f8a7159f46303754f28e1e2369d/halloween_o.jpg" /><img width="5000" height="1653" width_o="5000" height_o="1653" data-src="https://freight.cargo.site/t/original/i/c0fabb99b575fb9bfc6a21634fa75a9ca70ed64220c49b259536ff16b7daecef/summer_4_o.jpg" data-mid="194046187" border="0" src="https://freight.cargo.site/w/1000/i/c0fabb99b575fb9bfc6a21634fa75a9ca70ed64220c49b259536ff16b7daecef/summer_4_o.jpg" /> Johnson &amp; Johnson - Be prepared <img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/d3f82992e9d58178d614487574e23429e1c1393a98850975549ac0d7b8286056/glued-hands_1.jpg" data-mid="6410209" border="0" src="https://freight.cargo.site/w/1000/i/d3f82992e9d58178d614487574e23429e1c1393a98850975549ac0d7b8286056/glued-hands_1.jpg" /> <img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/a3cd60799545537da7ac3148d51bbe0827ac4279f19ae279582ac5d780534ec0/broomstick_1.jpg" data-mid="6410208" border="0" src="https://freight.cargo.site/w/1000/i/a3cd60799545537da7ac3148d51bbe0827ac4279f19ae279582ac5d780534ec0/broomstick_1.jpg" /> <img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/12cf22dc3869b6fa7ccecb20cd6c5e7c7655b017469f9cb2e66fffd1815503ff/backpack_1.jpg" data-mid="6410207" border="0" src="https://freight.cargo.site/w/1000/i/12cf22dc3869b6fa7ccecb20cd6c5e7c7655b017469f9cb2e66fffd1815503ff/backpack_1.jpg" /> Sunmaid Raisins - We are the little guy <img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/786e80ec26e317c1cc5b3d76bcf1cdc87979cf88cd2a902489029f15c9bda2c6/trail-mix_1.jpg" data-mid="194045937" border="0" src="https://freight.cargo.site/w/1000/i/786e80ec26e317c1cc5b3d76bcf1cdc87979cf88cd2a902489029f15c9bda2c6/trail-mix_1.jpg" /> <img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/abde9a827569cab970620917fb312f86e627ee416362c4c7eb57a40d4bcc2093/grapes.jpg" data-mid="194045940" border="0" src="https://freight.cargo.site/w/1000/i/abde9a827569cab970620917fb312f86e627ee416362c4c7eb57a40d4bcc2093/grapes.jpg" /> <img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/4f4a732eaca4d738b61ee23436e698816c3dc8c62802e86979ab2cfcc13ac6f2/oatmeal_1-1.jpg" data-mid="194045939" border="0" src="https://freight.cargo.site/w/1000/i/4f4a732eaca4d738b61ee23436e698816c3dc8c62802e86979ab2cfcc13ac6f2/oatmeal_1-1.jpg" /> GE Monogram <img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/fd0b93a0d1cfc5f87b23f22f94034f274aea78b2192d78a8eaf85466a3547646/warrior_1.jpg" data-mid="194046056" border="0" src="https://freight.cargo.site/w/1000/i/fd0b93a0d1cfc5f87b23f22f94034f274aea78b2192d78a8eaf85466a3547646/warrior_1.jpg" /> <img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/5dcf7fbf25725d925e304ad1840a7132c0c94eb0a2dde7601fe65cf324ac6229/sticky_1.jpg" data-mid="194046058" border="0" src="https://freight.cargo.site/w/1000/i/5dcf7fbf25725d925e304ad1840a7132c0c94eb0a2dde7601fe65cf324ac6229/sticky_1.jpg" /> <img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/26448b18d1ca58821f769a83839a3a38f022ef0f1b3d3640878b369a023f21f6/dirty_1.jpg" data-mid="194046057" border="0" src="https://freight.cargo.site/w/1000/i/26448b18d1ca58821f769a83839a3a38f022ef0f1b3d3640878b369a023f21f6/dirty_1.jpg" /> American Family Insurance <img width="1293" height="1631" width_o="1293" height_o="1631" data-src="https://freight.cargo.site/t/original/i/c66d25b7ea4a684b43996ad8b3ec4a3fff5ef7189c254ac6db99bf6da2123f4a/car-print.jpg" data-mid="194046080" border="0" src="https://freight.cargo.site/w/1000/i/c66d25b7ea4a684b43996ad8b3ec4a3fff5ef7189c254ac6db99bf6da2123f4a/car-print.jpg" />