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LILY BUSSEL
ACD/WRITER
lululemon - Blissfeel Trail
GE - Unseen Stars
GE - Meet Sarah
GE Appliances - The Nightshift
Affirm - No Gotchas
Belvedere - James Bond
Spotify
GE - Splitscreen Lens
Visa - Unstoppable Gloves
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About
lululemon - Blissfeel Trail
To launch lululemon’s new trail running shoe on TikTok, we took viewers on our own type of run, envisioning different moments along the trail that served as inspiration for the shoe’s design.